Lotus Fine Thai Cuisine

Brand Identity Design

Branding and design for Lotus Fine Thai that captures the atmosphere and dining experience, Winter 2017

lotusfinethai.com

Lotus Fine Thai Logo
 

How can a small restaurant deliver big flavor to a wide audience?

Lotus Fine Thai re-opened its doors in 2018 to customers with high expectations. I was brought in to give Lotus Fine Thai a look that matched their elevated dining standards. This included a newly redesigned website with an online store and accompanying branding.

 
Lotus Landing Fold SM.jpg
 

For this project we were observing the restaurants growth in scale and accommodation, which meant reaching outward to bring in new traffic.

With key insights we were able to bring Lotus’ menu to life with a new online ordering system and a website that gave users an order first, ask questions later approach.

A few aspects of Lotus were given a redesign, such as the logo, menus, cards and other interaction based marketing materials.

 
Black shirt with Lotus logo on chest
 
Lotus Website displayed on a MacBook
 

Lotus Fine Thai has seen an increase in traffic and more consistent conversion rates since the redesign.

Online Ordering itself has brought in an additional income of $40k annually.

 
 
 
Lotus Sign hanging outside of restaurant
Iphone X in Hand Mockup SM.jpg
 

My Role

Design

Brand Identity
Website Design
Product Photography

Technical

Strategy
Online Marketing