Secrets in the Kitchen is the culinary brand of chef and teacher Karen Greene, known for her handmade marinara sauces and inviting cooking classes rooted in both Italian and Lebanese tradition. When Karen reached out, she was looking to expand her website beyond just showcasing her sauces. She wanted the site to reflect her full range of offerings and feel as welcoming, stylish, and layered as the meals she creates.
Karen’s brand already had a strong foundation. Her sauce jars featured thoughtful packaging and a charming logo that carried a warm, homemade feel. Caol began by building on those visual cues, drawing inspiration from her label designs, social media presence, and the rich cultural influences of her cooking style. The goal was to keep the visual identity consistent while adapting it for a fresh, modern website experience.
The new website led to an increase in class bookings and orders by making the user experience smoother and more visually engaging. The cohesive design helped Karen Greene expand beyond product sales and grow her teaching presence online.
The updated site introduces visitors to Karen’s story and services with an inviting, contemporary feel. Stylish type pairings and elegant design touches give the layout a clean and distinctive look. The site uses color, imagery, and cultural references with intention, creating a visual language that feels personal and connected to Karen’s roots.
One of the key upgrades was the addition of a fully developed section for her culinary classes. Each class page is designed with strong imagery and natural content flow, helping users feel engaged while learning what each experience offers. Visual breakups throughout the layout make the pages feel open and easy to read, and clear calls-to-action lead directly to a robust, easy-to-use booking form.
The new website gave Secrets in the Kitchen a stronger digital presence, not only making it easier for people to explore Karen’s offerings, but helping increase class signups by making the booking process more intuitive and visually appealing. It’s a thoughtful blend of culture, creativity, and usability that brings Karen’s culinary world to life online.
