Identity Design

Brand Guide

Design for Client

Feature Intro —

Guidance for Real-World Impact

More than just rules—practical examples and best practices to help you apply your brand seamlessly across all touchpoints.

Authentic Voice & Visuals

Define how your brand speaks and looks, so every word and design choice feels unmistakably you.

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Service Deliverables

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Authentic Voice & Visuals

Define how your brand speaks and looks, so every word and design choice feels unmistakably you.

What you can expect

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Discovery
Understanding your brand

02

Concept Development
Initial sketches and ideation

03

Refinement
Revisions and fine-tuning.

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Delivery
Final logo package delivery

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Completion within 2–4 weeks, varying by needs

Rules Worth Following

A Brand Guide should feel like a resource, not an afterthought. Caol creates guides that clarify your voice, align your visuals, and keep your branding sharp no matter who’s using it.

Get Your Guide

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