Crafting Identities That Bring Authentic Value
Your Brand’s Identity isn’t just your Logo; it’s the visual language and tone that communicates your values and connects with your audience.
Identity Design for Lotus Fine Thai Cuisine
Multiple Variable Logos for Every Touchpoint
Your Logo will adapt to different platforms, sizes, and needs—ensuring consistency no matter where your audience encounters your brand.
Vector-Perfect Logos That Always Look Sharp
From profile pictures to billboards, your Identity will look crisp and clear everywhere, with vector files that scale perfectly across all mediums.
An Identity Aligned with Your Brand’s Tone and Mission
Your visual identity will speak the language of your brand, reinforcing its purpose and values in every touchpoint.
Individual Important Things
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Flexible Layouts
Stacked, Horizontal, and icon-only Variable Logos, covered.
All Formats Ready
Everything you need for print, web, and beyond.
Guidance
Logos come with a complimentary guide for your design, for real world use cases
Always Sharp
Crisp at any size, from billboards to browser tabs.
Color Smart
Designed with accessible, intentional color pairings.
Easy Brand Matching
Built to play nice with your Website, socials, and style.
Variable Logos
Multiple versions of your logo to ensure flexibility across all applications.
Scalable Vectors
Logos that look perfect no matter how big or small. Always clear, always sharp.
Brand Guidelines
A comprehensive guide to ensure your brand’s look and feel stays cohesive across all materials.
Typography Tailored to Your Brand’s Voice
Unique typefaces and typography styles that reflect your brand’s personality and message.
Color Palettes That Speak to Your Brand
Custom color schemes that align with your brand’s tone and evoke the right emotions.
Social Media Kit
Optimized profile images, banners, and post templates for a seamless social presence.
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What is brand identity design?
Brand identity design is the visual and strategic development of a brand’s look and feel. It includes elements like logos, color schemes, typography, and other design assets that reflect your brand’s personality and values.
What is your brand identity design process?
Our process typically includes:
1. Discovery & Strategy – Understanding your brand, audience, and goals.
2. Concept Development – Designing logo concepts and core visuals.
3. Refinement – Revising based on your feedback.
4. Delivery – Providing final assets and a comprehensive brand guide.
What services are included in brand identity design?
Typical services include:
- Logo design (primary and secondary logos)
- Color palette selection
- Typography guidelines
- Brand style guide creation
- Business cards and stationery design
- Social media assets and templates
What is your brand identity design process?
Caol's process typically includes:
- Discovery & Strategy – Understanding your brand, audience, and goals.
- Concept Development – Designing logo concepts and core visuals.
- Refinement – Revising based on your feedback.
- Delivery – Providing final assets and a comprehensive brand guide.
How long does the brand identity design process take?
Depending on the scope, it typically takes 3-8 weeks, with faster timelines for smaller projects and extended timelines for comprehensive development.
Can you redesign or refresh an existing brand?
Yes! Caol offers brand refresh services to modernize your visuals while maintaining brand recognition.
What can I expect for Concepts & Revisions
Concepts
Depending on the package, Caol typically presents 2-3 initial logo concepts and refine the chosen direction.
Revisions
Scope of Work typiclally includes 2-3 rounds of revisions to ensure the final design aligns with your vision.
What files do I receive after the project is completed?
You’ll receive a full package of professional, high-resolution files including:
- Vector formats (AI, EPS) for print
- Web formats (PNG, JPG, SVG) for digital use
- PDF brand style guide for consistent application
Will I own the final designs?
Yes! Upon project completion and payment, you receive full ownership rights to your brand assets.
Do you provide ongoing design support?
Yes, Caol offers retainer services, for ongoing design needs like brand implementing + updates, ad templates, and more.
How much does brand identity design cost?
Prices vary based on the scope, but packages typically start from $1,000 to $5,000+ for a comprehensive identity.
Creative Brand Identity Design