Core Services

Crafting Identities That Bring Authentic Value

Your Brand’s Identity isn’t just your Logo; it’s the visual language and tone that communicates your values and connects with your audience.

Identity Design for Lotus Fine Thai Cuisine

Your Brand’s Story Starts Here

Multiple Variable Logos for Every Touchpoint

Your Logo will adapt to different platforms, sizes, and needs—ensuring consistency no matter where your audience encounters your brand.

Vector-Perfect Logos That Always Look Sharp

From profile pictures to billboards, your Identity will look crisp and clear everywhere, with vector files that scale perfectly across all mediums.

An Identity Aligned with Your Brand’s Tone and Mission

Your visual identity will speak the language of your brand, reinforcing its purpose and values in every touchpoint.

Every detail of your brand identity matters.

Let’s refine each element to create a cohesive and impactful presence that resonates with your audience.

Variable Logos

Multiple versions of your logo to ensure flexibility across all applications.

Scalable Vectors

Logos that look perfect no matter how big or small. Always clear, always sharp.

Brand Guidelines

A comprehensive guide to ensure your brand’s look and feel stays cohesive across all materials.

Typography Tailored to Your Brand’s Voice

Unique typefaces and typography styles that reflect your brand’s personality and message.

Color Palettes That Speak to Your Brand

Custom color schemes that align with your brand’s tone and evoke the right emotions.

Social Media Kit

Optimized profile images, banners, and post templates for a seamless social presence.

Related Services

Logo Design

Logo Design that hits the mark – whether you’re building a brand empire or just making your mark, it starts here.

View Logo Design Services

Brand Guide

A clear, thoughtful Brand Guide that keeps your Identity consistent, recognizable, and effortlessly on-brand—wherever it appears.

Brand System

Your brand is more than a Logo—it’s the essence of your business. A cohesive brand system helps your restaurant or foodservice business speak with one voice, making a lasting impression both online and offline.

Business Card Design

Business Cards that are so crisp, everyone will take them and you'll have to order more 🙁

View Business Card Services

Ecommerce Website

Launch a Store That Sells—Beautifully and Effortlessly.

Menu Design

A menu isn’t just paper (or pixels)—it’s your first impression, the difference between “Let’s eat here” and “Let’s try something else.” Thoughtful design brings flavor to every choice, guiding, inspiring, and enhancing the dining experience.

Tabletop Materials

Your Brand, Clearly Defined

Strong Identities communicate, connect, and endure. Get strategic, high-impact brand design that reflects who you are and where you’re going.

Start building a brand people remember for all the right reasons.

Elevate Your Brand Identity

FAQ

What is Brand Identity Design?

Brand Identity Design is the visual and strategic development of a brand’s look and feel. It includes elements like Logos, color schemes, typography, and other design assets that reflect your brand’s personality and values.

What is your brand identity design process?

This process typically includes:

  1. Discovery & Strategy – Understanding your brand, audience, and goals.
  2. Concept Development – Designing logo concepts and core visuals.
  3. Refinement – Revising based on your feedback.
  4. Delivery – Providing final assets and a comprehensive brand guide.

What services are included in brand identity design?

Typical services include:

  • Logo design (primary and secondary logos)
  • Color palette selection
  • Typography guidelines
  • Brand style guide creation
  • Business cards and stationery design
  • Social media assets and templates

What is your brand identity design process?

Caol's process typically includes:

  1. Discovery & Strategy – Understanding your brand, audience, and goals.
  2. Concept Development – Designing logo concepts and core visuals.
  3. Refinement – Revising based on your feedback.
  4. Delivery – Providing final assets and a comprehensive brand guide.

How long does the brand identity design process take?

Depending on the scope, it typically takes 3-8 weeks, with faster timelines for smaller projects and extended timelines for comprehensive development.

Can you redesign or refresh an existing brand?

Yes! Caol offers brand refresh services to modernize your visuals while maintaining brand recognition.

What can I expect for Concepts & Revisions

Concepts

Depending on the package, Caol typically presents 2-3 initial logo concepts and refine the chosen direction.

Revisions

Scope of Work typiclally includes 2-3 rounds of revisions to ensure the final design aligns with your vision.

What files do I receive after the project is completed?

You’ll receive a full package of professional, high-resolution files including:

  • Vector formats (AI, EPS) for print
  • Web formats (PNG, JPG, SVG) for digital use
  • PDF brand style guide for consistent application

Will I own the final designs?

Yes! Upon project completion and payment, you receive full ownership rights to your brand assets.

Do you provide ongoing design support?

Yes, Caol offers retainer services, for ongoing design needs like brand implementing + updates, ad templates, and more.

How much does brand identity design cost?

Prices vary based on the scope, but packages typically start from $1,000 to $5,000+ for a comprehensive identity.