Nimble is a marketing agency that works with business founders & CEO’s, specializing in brand strategy, content creation & marketing. Nimble was founded by Lexi Geschke, who is also the co-owner of the successful yoga studio Mend.

Caol has worked with Lexi in the past, providing brand support and Website Design for Mend. Caol was brought in to design a fresh and appealing identity for the new venture, as well as a portfolio website to attract new clients.

During the early conceptual stages of the brand identity development, Lexi expressed the visual direction she wanted the brand go in. She also had an instance of a logo she mocked-up in Canva, which served as a loose template for the final identity.

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